By Juntae DeLane | Feb 25, 2020 | CCE, CCS, CCW
By Juntae DeLane Senior Digital Brand Manager University of Southern California Founder, Digital Branding Institute There are big differences between B2B (business-to-business) and B2C (business-to-consumer) customers. In this blog post, we explore what exactly B2B...
By Frost & Sullivan | Feb 25, 2020 | CCE, CCS, CCW
1. The Council is supported by a growth strategy company fifty years strong The Customer Engagement Leadership Council is underpinned by Frost & Sullivan, a growth partnership company that has been developing successful growth strategies for the global 1000,...
By Gordon Littley, Managing Director, Global Customer Experience Practice, Verizon | Feb 12, 2020 | CC, CCE, CCS, CCW
Customer experience (CX) improvement has become sort of a holy grail of digital transformation. Every business wants to deliver superior CX, which requires collecting and sorting through massive volumes of data in order to learn what customers want and how to best...
By Gordon Littley, Managing Director, Global Customer Experience Practice, Verizon | Feb 12, 2020 | CC, CC Awards, CCE, CCS, CCW
Presented by Gordon Littley Managing Director, Global Customer Experience Practice Verizon In recent years customer personalization has become ubiquitous. Consumers have come to expect a growing variety of customized experiences. Today, they are even willing to change...
By Matt Nevill, Customer Community Manager, Agilent Technologies | Jan 9, 2020 | CC, CCE, CCS, CCW, CX Blog
Agilent Technologies, a global leader in instruments, software, services, solutions for life sciences, diagnostics and applied chemical markets, recently received the Big Kahuna Award for Excellence in Social Media Customer Service (The Selfie Award) at the 15th...
By Frost & Sullivan | Jan 9, 2020 | CC, CCE, CCS, CCW, CX Blog
When I first started designing omnichannel experiences just over 10 years ago, I couldn’t find much guidance. Mobile was still nascent; neither the iPhone nor the iPad had been launched yet. Digital marketing was only slowly moving past the blinking banner stage, and...
