Fluid Strategy for the Fluid Consumer

Fluid Strategy for the Fluid Consumer

Ofcom’s latest Communications Market Report has shed light on the rapid uptake of connective technology amongst consumers, which has profound implications on the way organisations manage customer engagement. This rate of change in consumer habits, with 78% of the...
Customer Service – the New Battleground for Business

Customer Service – the New Battleground for Business

Customer service has never been more essential to maintaining strong relations and growing a successful business. When done correctly, organisations are able to stay connected with their customers and have the ability to obtain valuable feedback – but until recently...
Key Statistics affecting customer experience

Key Statistics affecting customer experience

Almost every action consumers make involves a digital application, from looking for the best product, to shopping, to after-sales support, which makes up the entire customer journey. A single interaction no longer defines the entirety of a customer’s journey when...
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